aws Studios.art + phearnik!® Mental Health Brands
I have two brands. My overall brand is aws Studios.art. It combines a mental health brand and art. I do this by sharing my social emotional learning skills building resources and my artwork. The mental health “arm” of the brand includes phearnik!®. It is a sub-brand of aws Studios.art.
Is This You?
The audience for aws Studios.art and its related mental health brand phearnik! is broad. My mental health resources, designed for middle school and high school students, include teachers, counselors, therapists, and parents or caregivers of adolescents.
Additionally, while the Studios art is for everyone, it especially speaks to art enthusiasts and buyers interested in fabric and paper collage landscapes.
phearnik!® is for…
The phearnik!® plush helps fearful children overcome their fear and anxiety. Because of this, the phearnik!® audience includes the adults living with or working with these children especially parents, grandparents, and other relatives. This list also includes teachers, therapists, and counsellors, as well as medical professionals, clergy, and youth development workers.
A mental health brand Not Just for Kids
Not just for children, the phearnik!® plush is for adults too. This audience of adults is comprised of adults dealing with irrational fears including writers who experience “writers’ block,” artists who have a “fear of the blank canvas,” and would-be entrepreneurs who struggle with taking the first steps in running a business. Read more about how the plush serves these adults here.
The Studios’ “Voice”
I strive to present my mental health brand with enthusiasm and respect. In doing this, it lands somewhere between “serious” and “fun.” Even though it is more “informal” than “formal,” I endeavor to provide evidence-based information while being caring, careful, and approachable.
The Studios’ Archetype
Of the four archetypes: Adventurer; Stability; Enlightenment; and Connection, the Studios’ archetype identifies as Adventurer. This includes being my “own hero, unafraid of adventures and boldly experiencing all life has to give.” The Studios could not identify as Adventurer if it wasn’t for phearnik!® The plush continues to remind me to keep my fears about running a business “small.” More about what this means here.
The Studios’ Doppelganger
I chose Simone Biles as my brand’s doppelganger or alter ego. Her strength, compassion, and energy are characteristics I try to convey with my brand. In addition, her brave leadership, role modelling, and mental health advocacy fit well with the Studios’ mission.
Tailored for phearnik!®
The Simone doppelganger is also a good fit for the phearnik!® sub-brand. Simone’s qualities illustrate my vision for future owners of a phearnik!® It is my dream that, by using the fun and quirky little toy, fearful kids and adults everywhere overcome their non-life-threatening fears and anxiety. This, then, helps them build their strength, compassion, and energy.
In Conclusion…
This has been a “behind the scenes” peek into aws Studios.art. I hope it helps readers get to know me and my mental health brand better. Using brand voice, archetype and doppelganger provided me an enjoyable way to communicate to you what I do, how I do it, who I serve, and why.
What do you Think?
How did I do? Do you better understand the aws Studios.art mental health brand and what I am trying to do? What do you think about my brand’s voice, archetype, and doppelganger? Do you think I missed anything? Do you know other brands that support mental health? Tell us about them in the Comments.
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