Managing Fear with Mindfullness
With a Mental Health Skill Building Toy
I’m trying to get a toy that helps with managing fear with mindfulness licensed. The toy, or plush – a small stuffed doll – helps kids strengthen mindfulness, a social and emotional skill kids and adults need to be healthy.

Don’t Let Your Fear Get Big
The doll/plush, designed for kids to take with them where they might experience fear, is a prompt. It reminds its owner that it’s okay to have a little fear – it helps to keep them safe. As well as that the plush reminds kids to not let their fear get big or out of control. Uncontrolled fear holds kids back from doing what they want or need to do.
Mindfulness vs meditation
Recently, I asked a colleague in the toy industry to review the “sell sheet” I created. Sell sheets are a one page explanation of a product to potential licensees. After receiving their feedback, I realized, the reviewer did not understand mindfulness. I don’t think they’re alone.
I believe it’s safe to say that most people think mindfulness is the same as meditation. They envision it as sitting on the floor and and quietly calming the mind. Furthermore, while mindfulness can take place while meditating, it is not the only way one can experience this skill. I like this definition from Berkeley.edu (paraphrased below):
Mindfulness is the practice of being aware of your thoughts, feelings, and reactions in the present moment. Moreover, it involves being fully present and engaged with what you are doing. It includes intention, cultivating awareness, and attention – a focus on the present moment, sensations, and thoughts and can be practiced during everyday activities.
Practiced During Everyday Activities
Henceforth – the “practiced during everyday activities” – the not sitting and meditating is the idea behind my plush. The doll is small and can be carried in a backpack or a pocket and is there to remind a kid (or even an adult) to keep their fear small and not let it take control of what they (the kid/adult) might like to do, take a breath and give the slightly scary task a try.

And It Works
I should know. Indeed, I made the plush initially for myself to remind me to keep my fears in check. These fears included working with the toy industry. In addition, another way to think of it is to keep them “small.” Also, this includes taking a breath, letting it out, and giving whatever I was initially afraid of a try. And here I am. Subsequently, I am networking with people in the toy industry (who would have ever thought!). In addition, I am learning the ropes. I am putting myself out there – raw and vulnerable – my “mindful reminding” plush by my side.
Hopefully, this post will help explain and define “mindfulness” a little more. I hope it will help explain my mindfulness plush toy and how it works to boost social and emotional learning.
What About You?
Do you practice mindfulness and do you even call it that? Do you practice it on the go or by quietly meditating or both? Have ever used anything to remind you to be mindful of something? If so, what did you use?

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