MESH + Toy Industry + aws Studios
While perusing an issue of âThe Toy Book,â a toy industry trade magazine, I came across a mention by Editor in Chief James Zahn in his editorial about âMESH,â a new acronym for âmental, emotional, and social health.â For me, this was a âneedle in the haystackâ discovery. To find a link from the toy industry to me â a mental health educator, picture book author/illustrator, and toy designer â was a jump for joy moment.

Where did this MESH acronym come from?
I needed more info. After a little searching, I found a podcast about âMESHâ by The Toy Coach, Azhelle Wade. In this podcast, Azhelle interviews Rachele Harmuth of ThinkFun and co-originator of the MESH acronym. In short, seeing how mental health issues were increasing worldwide in children and teens, Harmuth, with years of experience in the toy industry, wanted to know if there was a way to help families â kids and parents â build their resiliency to mental illness with play and toys.
Combining Mental Health Education and Social Emotional Learning (SEL)

Harmuth then partnered with resiliency expert Dr. Deborah Gilboa and the two came up with the MESH term combining both the fields of mental health and social emotional learning. Genius! And itâs about time. For the past few decades, the fields of mental health education and social emotional learning (SEL) operated separately and siloed. Harmuth and Gilboa have combined the two fields â the skills of mental health and the âPillarsâ of SELâ into the following eight skills:
- Problem solving
- Perseverance
- Adaptation
- Conflict resolution
- Self-regulation
- Self-advocacy
- Cognitive skills
- Communication strategies
Then they identified four areas where toys and games can build these skills:
- A focus on problem solving and perseverance
- Encouraging storytelling
- Presenting new or increasing challenges over the duration of play and
- Drawing children and their adults together in play.
[Find out more here at MESHhelps.org]
Whatâs all this got to do with aws Studios?
I was initially perusing âThe Toy Bookâ because I have been trying to learn more about the toy industry. And I was doing this because I created a toy, specifically a plush (a stuffed fabric toy), designed to help kids build their MESH skills. Currently, I am trying to license the toy to a licensing manufacturer, aka a licensee.

Mental, Emotional, and Social Health Skill Building Through Toys and Play
I am thrilled to see a connection between mental health skill building and the toy industry. Like what the industry has done by connecting toys and games to STEAM, the interdisciplinary approach to learning that combines science, technology, engineering, arts, and mathematics, the MESH movement is doing the same. Itâs making connections to current toys and games on the market that build one or more of the mental, emotional, and social health identified skills.
There’s no better way to build mental, emotional, and social health â MESH â skills than through toys and play!